• files/158sasad.png

    "I literally THREW OUT every lip liner I own. This one product does what I used to spend 5 minutes on. My lips look fuller and more defined!"

    Jenny S, USA

  • Share positive thoughts and feedback from your customer.

    Author

  • Share positive thoughts and feedback from your customer.

    Author

    Doubledown Lip Definer - 2-in-1 Lip Liner & Balm

    Doubledown Lip Definer - 2-in-1 Lip Liner & Balm

     (14587+ Reviews)

    UPDATE: Selling out FAST - thousands ordered this week alone. Last Definers left in stock.

    check Plump, defined lips in under 10 seconds

    check No more matching liner to lipstick - it's already done

    check Buttery formula that glides on without dragging

    check 9 shades made to flatter every skin tone

    $37.00
    $37.00
    SAVE Sold out
    Off Duty
    Off Duty
    Quick Text
    Quick Text
    Keep It Pink
    Keep It Pink
    Coffee Break
    Coffee Break
    Daybreak
    Daybreak
    That's Cute
    That's Cute
    Glossed Over
    Glossed Over
    Hot Take
    Hot Take
    Rush Hour
    Rush Hour
    Off Duty
    Off Duty
    Quick Text
    Quick Text
    Keep It Pink
    Keep It Pink
    Coffee Break
    Coffee Break
    Daybreak
    Daybreak
    That's Cute
    That's Cute
    Glossed Over
    Glossed Over
    Hot Take
    Hot Take
    Rush Hour
    Rush Hour

    BUNDLE & SAVE

    Technical support provider: Created with Sketch.
    Doubledown Lip Definer - 2-in-1 Lip Liner & Balm
     (6898 Reviews)
    $37.00
    $37.00
    SAVE Sold out
    View full details

    fuller, more defined lips in 5 seconds flat

    Stop fighting with two products that never quite match.

    The Doubledown Lip Definer combines a creamy lipstick core with a darker defining edge, giving you fuller, sharper, more defined lips in a single effortless swipe.

    No more outlining, no more blending, no more uneven color - just flawless lips in seconds, wherever you are.

    brush effortless application: outline & fill in one motion

    palette buildable color that goes from soft to bold

    nourishing balm formula that loves your lips back

    Most lipsticks dry your lips out by the end of the day.

    The Doubledown does the opposite. Infused with Vitamin E, shea butter, and jojoba oil, the buttery formula glides on without dragging and locks in moisture for hours - leaving your lips soft, smooth, and visibly plumper with every wear.

    check non-drying, non-sticky satin finish

    eco cruelty-free, vegan, paraben-free

    Learn to use it...

    Step 1) Hold the bullet flat against your lips and trace along your natural lip shape to outline and fill in one motion.

    Step 2) Press your lips together to blend - leaving a smooth, satin finish.

    lips Bonus Tip: Rotate the bullet between your top and bottom lips to keep the liner edge sharp and your lip line perfectly defined.

    Testimonials

    • This is AMAZING stuff...

      "I genuinely thought I'd hate this because I'm SO picky with lip products, but WOW. One swipe and my lips look like I spent 10 minutes on them. Ordered 3 more shades immediately!!"

      Jessica M, USA

    • DITCH YOUR FILLERS!!!

      "My lips have always been thin and I've thought about filler. After using this, I genuinely don't need it anymore - the defined edge gives me the fullness I wanted naturally!"

      Sofia L, Canada

    • Perfect for busy women!

      "I'm a mom of 3, I do NOT have time for lip liner and lipstick. This is genuinely magic. Throw it on in the car, look snatched all day. LOVE!!"

      Amanda R, USA

    • This thing does NOT break..

      "Wore it through coffee, lunch AND a glass of wine - barely faded. Most lipsticks are on my cup by 11am. This stays PUT. Obsessed!!"

      Sarah M, Australia

    • GENIUS!

      "Okay the darker edge?? Genius. It makes my lips look fuller without that harsh outline you get with regular liner. Already bought it in 4 shades!"

      Ysabel T, USA

      Frequently Asked Questions

      Every Doubledown shade is designed to flatter a wide range of skin tones. For fair to light skin, we recommend Off Duty, That's Cute, or Keep It Pink. For medium to tan, try Quick Text, Daybreak, or Keep It Pink. For deep to dark, Coffee Break, Glossed Over, and Rush Hour are our top picks.

      Check our full shade guide above - and if your shade doesn't feel right, every order is backed by our 30-day satisfaction guarantee.

      The buttery, hydrating formula is built to last up to 8 hours of wear - through coffee, lunch, and conversations. The creamy core keeps your lips moisturized all day, while the defined edge stays sharp without smudging, transferring, or fading.

      Absolutely. The Doubledown was designed for people who don't have time (or patience) for the full liner + lipstick routine. One swipe lines and fills at the same time - no skill, no blending, no second-guessing. If you can apply chapstick, you can apply this.

      Yes. The dual-color tip is designed to fit every lip shape - thin, full, asymmetrical, or somewhere in between. The defining edge naturally enhances your existing shape, making lips look fuller and sharper without any technique required.

      Yes. Every Doubledown is cruelty-free, vegan, and free from parabens, sulfates, and lead. Enriched with Vitamin E, shea butter, and jojoba oil to nourish your lips while you wear it. Dermatologist-tested and made for sensitive lips.

      Never. Unlike traditional liners and matte lipsticks that strip moisture, the Doubledown is infused with Vitamin E, shea butter, and jojoba oil to lock in hydration. Your lips will actually feel softer and smoother the more you wear it.

      Each bullet has two sides - a darker defining edge and a lighter lipstick core. The flat shape lets you outline and fill in a single swipe, with the darker edge naturally creating definition along your lip line. For sharper edges, simply rotate the bullet between your top and bottom lips.

      All orders are processed within 1-2 business days and shipped with tracked delivery. Standard shipping arrives within 5-7 business days in the US, and 7-14 business days internationally. You'll receive a tracking link via email the moment your order ships.